About Cassondra Sells

Owner, Independent Insurance Broker

In 2015, I began my insurance career working with leading companies like Northwestern Mutual, New York Life, and MassMutual. These firms offered highly rated products—but I quickly realized that many of my clients wanted more: more flexibility, more transparency, and more options.

As the insurance industry evolved—with digital underwriting, online applications, and more flexible carrier options—I knew my clients deserved something different from me. I wanted to offer real choice and personalized advice, not just what a single company approved.

That’s why I launched Sells Insurance—an independent brokerage built on freedom, transparency, and trust.

Expanded Services for a Growing Colorado Community

As my client base grew, so did the demand for broader protection. This year, I added Property & Casualty (P&C) insurance—including auto, home, commercial property, and general liability—so I could better serve the families and businesses I’ve come to know and support.

From family-owned moving companies and sports memorabilia shops to law offices, restaurants, architects, retailers, and even city council members, I now help clients across Colorado protect what they’ve built—with custom quotes and ongoing support.

Whether you're buying your first car, insuring a retail space, or reviewing your disability coverage, I bring a local, relational approach to everything I do.

Registered with the State of Colorado, the SEC, FINRA, and the CFP Board.

Proudly serving Arvada, Denver, and beyond.